Promotional Models cost less than traditional advertising media. The consumer’s perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience.

The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness; providing product information; creating an association in the consumer’s mind between the product or brand and a particular idea; handing items to consumers, such as a sample of the product itself, a small gift, or printed information. Marketing campaigns that make use of promotional models may take place in retail stores or shopping malls, at trade shows, special promotional events, clubs, or even at outdoor public spaces.